What Is SEO? Everything About SEO.
Do you know what is SEO? And how does it work? Here I’ve made simple SEO guide for you which will definitely help you to understand SEO better.
It is one of the biggest question we get from audience. So step by step I will cover everything regarding SEO in this article.
What is SEO?
Term SEO stands for the Search Engine Optimization. It is the process or practice of optimizing your website to get organic (un-paid) traffic from the search engine result pages. In other words we can say that SEO involve some improvements to your website architecture, design and content that will make website more attractive to search engine. It also involves optimized internal navigation, proper landing pages, well design content, readability and usability improvements and grammatical corrections. SEO is an art, it is the discipline of making user friendly and useful content understandable for search engines.
How does SEO work?
When any user searches for specific term on search engine like Google or yahoo, it show some results with series of websites that are relevant to the search query.
For example if you search for ‘SEO Tips’ on search engine it will show top 9-10 website results that are adopting the best SEO practices. Search engines uses advanced crawlers that collect information of each and every website, gather every bit of content it can find on the internet.
That creates an index for every website that is compared to the algorithm that Google has built for best SEO practice.
What factors affects SEO?
Now you know what is SEO and how does it works, so let’s move to the another point what factors affect SEO. There are some factors that can impact your ranking on search engines. When you are trying to optimize your website or want to rank website on search engine there are few factors who really impact your search engine optimization ranking. There are more than 200 factors that can affect your website ranking, but don’t worry about it. Anyone can improve their website simply working on 10 important factors.
There are 2 main types of factor that affect your website ranking.
On-Page SEO & Off-Page SEO
So lets learn more about it.
A. On-Page SEO :
On-Page SEO factors are those factors that happen on your website. You have complete control over this factors that means you can work on this factors to improve your website ranking by following best practises for SEO.
Here are few On-Page SEO factors that you can improve your website ranking.
1. Title Tag :-
The title tags on each page tell what your page is about to the search engine. This should not be 70 less than 70 characters. You should focus both content and the keyword.
2. Meta Description :-
The meta description on your website is short description of your website content. It tells search engine little bit about what webpage is about. Visitors can easily understand what the page is about. This should include your keyword and also provide enough details to readers.
3. Sub-heading :-
Sub-heading helps much to improve your SEO. It make your content easier for visitors to read. You can use H1, H2, H3 and H4 tags to help search engines better understand what your content is about.
4. Internal Links :-
Building internal links to content on your site helps search engines learn more about your site. For example if you are writing about specific product or service then you should give link to that service or product in your blog post.
5. Image Name and ALT Tags :-
If you are using images in your blog post then you will need to include keyword or phrase in the image name and alt tag. This will help search engines index your website images, which may appear when user search for specific image in Google image search.
6. Keywords :-
Search Engine Optimization starts with picking the right keyword. You can find them using Google’s Keyword Planner or the most popular Ahrefs.
You should choose medium to low competition keywords and then slowly build up blog post. If you are looking to rank then you must include LSI keywords.
While placing SEO keywords and phrases on your pages it is important to know that you should avoid over-optimization. Google or other search engine can penalize your page if it attempts to use keyword many times throughout content.
7. Relevancy and Context :-
Search engines are smarter than you. They can easily find out difference between original and copied content. So I recommend you that you should not copy anyone’s content it may affect your ranking and you will be penalize.
8. Site Speed :-
Search engines really cares about how quickly your website loads. To speed up your website you can use various plugins like WP Optimize, W3 total cache to deliver your content in faster way.
9. Number of Inbound and Outbound Links :-
If there are more relevant links pointing to your website, your SEO score will be more. You can get backlinks by getting featured on popular site or writing guest post in someone’s blog.
10. Clean and Responsive Design :-
The websites that are clean, functional and responsive to every device are the best optimize websites. Google ranks mobile friendly i.e. responsive sites. If you are using WordPress, install the AMP plugin to load your site fast in each device.
11. URL structure :-
The easier your url, better it is for user and search engines to understand what is your post about.
For example :
12. Length of your content :-
Whenever you are writing a blog post try to increase length of your content, try to write in brief as much as possible. Search engines have been rewarding large content. You wont rank in Google unless you write at least 500-1000 words per post.
When you write long content, your give chance to yourself to explore more in that topic. This may increase visitors to your website, it will generate more traffic.
B. Off-Page SEO :
There are also some off-page SEO factors that can affect your search engine ranking. You do not have direct control over these factors, but still you can improve these factor that will help you to get good ranking in search engine.
There are few Off-Page SEO factors as follows.
1. Domain Authority :-
Domain Authority is metric that shows how much trust your domain has built over time. Domain age and backlinks are important in this. The older your domain, higher is Domain Authority. Your domain name should be relevant to your blog Niche.
If your are writing tech blogs then your domain name should be like techsavvy.com etc. Relevance of the domain name with respect to the main keyword you are targeting is important.
2. Link :-
Backlinks are one of the most popular way to improve off-page SEO. You can create backlinks by writing guest post in someone’s popular blog or you can also get paid backlinks to your website. It take time to build good relationship with other influencers and fans who create quality content and will link back to your site in their own content.
3. Social :-
Another important and final off-page SEO factor is social media. You have spread your blog post as much as possible on social media sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. You should more active on social to grow more. You can boost SEO by sharing your content on social sites and this easiest and cheapest method you can follow.
Remember one thing that SEO is not magic, it is slow process that takes time. You won’t experience the benefits of SEO overnight, you have to wait for few months to see result of your work.
So this is all about SEO. I have tried to cover every little thing in this article. I hope you have understood term SEO and how does it works. Now you can work on website in order to improve your SEO and boost your ranking in search engine result.