What is Digital Marketing? Why Does It Matter?
Digital marketing. Nowadays we frequently hear the term Digital Marketing and this word has become one of the most popular words in the last couple of years. Today everyone is talking about digital marketing and businessmen are using this digital marketing strategy to grow their businesses. We all know what is marketing, but we don’t know much about digital marketing, about digital marketing types. To come out of this scenario, it is very important to know what is exactly digital marketing and its different types that are available to your business.
In this article, I’m going to explain to you everything about Digital Marketing. I guarantee you, I will definitely clear your all questions and misconceptions about online marketing. So, let’s dive into the topic.
What is Digital Marketing?
Simply you can say, Digital Marketing is any form of marketing product or services that involves electronic devices. The action of promoting business and selling products or services is called marketing and the action of promoting business and selling products with the help of the Internet and electronic devices is called Digital Marketing.
The main difference between Online Marketing and Traditional Marketing is that online marketing campaigns are executed through digital channels. This gives marketers more control, data, and tools to analyze the effectiveness of the marketing campaign.
Marketing is about connecting with your audience at the right time and right place. That means you need to meet them where they are already a lot of time: on the Internet. Marketing and digital marketing are virtually the same things, but there are a few minor differences. Digital marketers have a clear vision of how each digital marketing campaign supports their overarching goals.
In digital marketing, the promotion of products or brands are done via one or more form of electronic media, it is slightly different from traditional marketing in that it uses multiple channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t in real time. Digital marketers can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work, etc.
Digital Marketing Assets
Anything can be a digital marketing asset. There are many online marketing assets, but many people don’t realize how many digital marketing assets they have. Here are a few examples:
- Your website
- Branded assets (Logos. Icons, etc)
- Video content (video ads, product demos)
- Images (product images, company photos)
- Written content (blog posts, eBooks)
- Online products (SaaS, interactive content)
- Social media pages
Actually, Digital marketing has the number of channels and these can be separated into online marketing channels and offline marketing channels.
So, let’s know more about various marketing channels in detail.
1. Search Engine Optimization (SEO)
The process or practice of optimizing your website to get organic traffic from the search engine result pages is called as SEO. It involves some improvement to your website architecture, design and content that will make the website more attractive to search engines. SEO helps in optimizing your website to rank higher in the search engines. The channels that benefit from SEO include:
2. Content Marketing
The term content marketing denotes the creation and promotion of content assets for the purpose of generating traffic growth, brand awareness, drive clicks, lead generation and customers. Content marketing uses content assets are as follows:
- Blog posts.
- Online brochures.
3. Social Media Marketing
Digital marketer promotes your brand and your content on social media platforms to increase brand awareness, drive traffic, and generate sales. Marketing your business on social media takes a lot of time and effort. It is the easiest and cheapest way to reach the audience. Marketer utilizes all social media campaigns to promote the brand and generate sales.
Social media influencers and other people can also promote or share your product on social media. Using social media channels, a marketer can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work, etc. The channels you can use in social media marketing are :
4. Pay-Per-Click (PPC)
PPC is one of the fastest types of Online Marketing channels that drive traffic to your website. Per-per-click means buying traffic via paid search listings that help marketers to get more web traffic through mobile and desktop web searches. PPC helps marketers channelize an online advertising system for driving web traffic to their websites by paying a certain price to the publisher when their paid Ad is clicked.
PPC is best for businesses that have good money spending plans and want to gain more traffic and drive sales. Other channels where you can use PPC include:
- Paid ads on Facebook.
- Promotion of Instagram and Twitter.
5. Affiliate Marketing
This is performance-based advertising where you receive some commission for promoting someone’s product or service on your website. Affiliate marketing channels include:
- Posting affiliate links on your social media platforms.
- Posting affiliate links on your website.
- Hosting video ads through the YouTube Partner Program.
6. Email Marketing
Email marketing is one of the oldest forms of online marketing and still it’s going. Most companies use email marketing as a way of communicating with their audiences. Email is used to promote discounts, events, and content to direct people toward the business’s website. The email marketing campaign includes:
- Blog subscription newsletters.
- Customer welcome mail.
- Follow-up emails to website visitors who downloaded something.
7. Video Marketing
The definition of video marketing is very simple, “using videos for promoting brand, product or service”. Video marketing can be for everything from brand promotion, product or service promotion, etc. It is the next step for any business to take reach a huge audience and create a more approachable brand.
we see ads on tv and on that basis we buy a particular product or service. Video marketing is about publishing your videos on the YouTube channel, on Facebook and Instagram to target the audience.
8. Mobile Marketing
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and networks. It is a digital marketing strategy aimed at reaching a target audience on their smartphones, tablet or other via SMS, email, MMS, apps, websites. Mobile is the best way to engage people with brands. It is an effective way to promote your products, services and brand awareness to increase sales. Mobile marketing allows you to reach the audience virtually.
So, we have covered Online Digital Marketing channels, now let’s talk about Offline Digital Marketing channels.
Offline Digital Marketing Channels
Digital marketing processes delivering advertisements through electronic devices. When people hear about online marketing, most of them identify it with channels such as social media, websites, email or other, basically anything connected to the internet via smartphone, laptop or pc. But digital marketing can occur both online and offline.
You have already encountered offline online marketing before, but you didn’t realize that’s what it was. Tv and radio are categorized as offline online marketing because they involve an electronic device, but the connection to the internet is not necessary.
Why Digital Marketing Matters for Every Business?
We live in a digital world where almost everyone is connected to the Internet. Now online marketing is a no longer secondary option for traditional marketing. Businesses had chosen to have an online marketing platform. The market expert believes that online marketing has the potential to replace traditional marketing and it has a bright future. That’s why investing time and resources in digital marketing are very important as it’s faster, cost-effective and more versatile.
Due to limited advertising budget, it was not possible for businesses to reach a huge audience, but now online marketing has allowed every small and medium-sized business to reach globally. This is a cost-effective method, which means you don’t have to spend more money on marketing your products. With digital marketing, engaging people has become very easy.
More than 50 percent of consumers now make online purchases. With digital marketing, it has become easier to target the right audience using an online platform. The only Internet has the power to engage so many people at a time. Marketing online allows businesses to expand their customer base, build brand loyalty and provide them with an online platform where they can keep in touch and share feedback. The Internet is an amazing medium for all these activities, especially for small businesses that have a small advertisement budget. A strong online presence creates a positive impact on customers minds, which can take a very long time using traditional marketing channels.
Digital marketing is an extremely effective platform for gathering customers feedback and tracking their activities. Online analytics platforms like Google Analytics help monitor all customers actions like what they see? What they purchase and everything. Digital marketing has a lot to offer, social media offers small businesses to promote their products or services with zero advertising budgets. If done properly, it can do wonders in business. Social media helps to build trust and credibility while bringing more traffic to the website.
Digital marketing is all about targeting the right audience at the right time and the right place to produce the right outcomes. Hence, we cannot afford to miss this opportunity that digital marketing has an offer in today’s competitive era when customers have so many choices available to them.